“Sufferin Succotash, I think I saw a Tweety Bird!” AKA Adventures in Social Media Marketing.

We have come a long way from the days of the telegraph. Today Social Media is the new way to communicate. This week’s lesson is called “Social Media Marketing: Facebook and Twitter!” (Brad Batesole, 2016)

In general, we know a variety of things about Social Media Marketing:

  • It is conversations where we inform customers about our brand.
  • We encourage our customers to share our content and our story and become brand ambassadors. They do the marketing for us.
  • Getting our content shared increases our reach. One like can add hundreds of views by potential customers.
  • It allows us to hear from our customers about the good and the bad.
  • We can test ideas, depending on our level of activity add credibility.

Social Media Marketing is “Word of Mouth on Steroids!”

twitter6

(Blog) 

Facebook Vs Twitter. Facebook is a private network, where you share ideas with friends and family. The prime demographic is 25-50, the middle class with the highest percentage of users with a post secondary education. Engagement with a post can last for days.

Twitter on the other hand is public. It is real time and only 140 characters per post (this has since doubled to 280 characters). Twitter boasts 20% of the internet population, with a demographic of 18-29. 90% of Twitter engagement happens within the first hour.

I have been frittering around with Twitter for a few years now. I never used it properly, and I really don’t get its appeal. Perhaps this is because I am way outside the demo. For that matter, I am outside Facebook’s demo.

Huh, go with me here, what if I was able to come out with a social engagement platform that catered to the 50-Dead demo? Instead of sharing pics of our food, it would be colon pictures we get after the colonoscopy. I digress, perhaps more on this later.

Twitter, like all social media marketing, is dependent on analytics. You need to access this valuable Intel and it is easy enough with Google Analytics.

Remember your post has to be short, it is 240 characters, so concise is important. If you are sharing a URL then check out BITLY. They will use a process that shortens your URL.

240 million people daily visit Twitter to find topics that interest them, so potential is high. When you share content make sure what you are talking about is relevant to you and what you do. It is important to interact. Twitter claims that 72% of people are more likely to purchase what you are selling if you follow and interact with them.

Make sure the user name is relevant to your business and try and stay away from personal names, unless they are intricate with what you do.  A good place to start is your positioning statement, or your slogan. There are probably some great words there, remember keywords, because online it is all about being searchable.  I use my name because I am the only employee in Hired Gun and is the essence of what I do. You buy my services @Benbabchishin.

Be prepared, before you start tweeting  check out what other people are doing. What type of tweets does your competitors do? Follow hashtags, keywords and get a feel for what seems to work and what doesn’t.

Make sure you have a marketing objective. Develop communication guidelines, this helps you be consistent. Remember this is quick communication and you must adhere to the 4 Be’s:

  • Be Concise.
  • Be Transparent
  • Be Relevant
  • Be Accurate

Always add value and own up to your mistakes. One of the main goals of your tweet is the retweet. Shareable = funny, helpful, newsworthy or inspirational.

If one of your tweets gets re-tweeted, it opens you up to a much larger audience. Third party recommendation gives you credibility; someone sees value in your brand and feels confident to recommend you to their followers. This is how you go viral.

The number one rule of sales is a relationship, that is no different online. The right follower can put you in front of millions of people. Everything counts; one of those million people must need a training video, a marketing piece, or perhaps a commercial.

twitter1

(Babchishin)

These relationships are key to retweets. The right people, trends and relevance is also mandatory. You can also retweet other content; making sure you add your own context. You are now supplying your followers with different media and this just grows your credibility.

It is good to follow trends that are relevant to your brand. On your page, you will see a list of trends with hashtags you may want to follow. Just make sure they are legit, check them out first, before you actually follow them.

The retweet is kings. Here are some guidelines that will help find these quality followers:

  • Tweet often, every day, and make sure it is media rich content.
  • Tweet interesting things.
  • Join conversations and retweet content.
  • Follow hashtags.
  • Share your profile/username on other mediums.

Note that on twitter, you will be judged by who you follow, so be careful who you pick. (Sigh), yeah, okay, I unfollowed Porn Hub.

You are also looked down on, if you are following more than are following you.

twitter3

(Babchishin)

Hmm, my numbers are wrong, I need 37 follows to not be ostracized, so can you give a brother a break and throw a follow my way? Alas, I won’t be able to return the favour for a bit.

When you are searching for conversations, imagine you are in a place where there are numerous groups of people talking around the room. You stroll along, casually listening for some keyword, or a hashtag you like. When you find the right place, you interject and become part of the group, able to deliver information they all desire. There are not hashtags and keywords in real life conversations, but I am sure you get what I mean. You search out the relevant and insert yourself and your brand.

There are a lot of Twitter tools such as TweetDeck, a place you can customize your Twitter experience.

twitter5

(Twitter)

You can also use Hootsuite, or Buffer, which is good for managing active accounts. ifttt is a tool that will track mentions of you and send you an email.

Twitter is fast, public and transparent. Credibility is crucial and it is recommended that you stay away from the sites where you can buy followers. These are often fake accounts and can easily be found out.

Finally like Facebook, Twitter analytics can be converted into a spreadsheet.

That is it for Twitter this week. The other part of this week’s lesson is more Facebook. While not much new was discussed, I was reminded to download an app called Facebook Pages, this allows you run your Facebook business from your mobile.

There are differences between Twitter and Facebook. I understand Facebook now, but I am still sketchy on Twitter. Good thing next week’s lesson is “Twitter for Business!”

Till next week!

 

 

Babchishin, B. (n.d.). Ben Babchishin. Retrieved from Twitter: https://twitter.com/Benbabchishin

Blog, D. K. (n.d.). The merits of someone else s social turf.

Brad Batesole. (2016, 6 16). Lynda.com. Retrieved 11 18, 2017, from Social Media Marketing;Facebook and Twitter: Lynda.com

Twitter. (n.d.). TweetDeck. Retrieved from Twitter: tweetdeck.twitter.com

 

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“What’s On Your Mind, Ben?” AKA Adventures in Social Media Marketing!

Over 1 billion active users, it boggles the mind; I can only be talking about one thing, a phenomena that has totally changed my world, and I suspect yours as well.

This week’s lesson is “Facebook for Business!” (Adams, 2016)

I’ve been on Facebook since 2005. I was an early adopter and I love it. Great connect, interact and enjoy friends. And now, as I have learned, it’s a great place to do business.

This is a tough blog to write because, even though I have learned a lot, much of it I already knew. So, I will speak in general terms.  First off, you will need to create a business page, which you open from your personal wall. In a column on the left side, near the bottom, is a key that says pages. Click on it, and it will take you to a list of all your pages. If this is your first page, it will be blank.

facebook1

(Ben Babchishinb/Facebook)

Now, top right, click on the green Create Page button and bam, you are off to the races, creating your own business page.

So why do you want a business page? Remember over a billion users. This is where you market your company and what you do. It is the full meal deal. You offer rich content, you engage with customers, you communicate, you listen.

Most of this week’s lesson was the mechanics of setting it up. I will not be talking about this but, rather the different things you can do, how you can advertise and the potential.

My page had been up and running for a few years, and I now was getting the opportunity to fine tune it, and make sure it was running at peak performance.

The first thing I did was create a call to action.

facebook2

(Ben Babchishinb/Facebook)

Right side, just under the photo, is a Call Now button. It used to just say button and I had the option to include a call to action such as; Call, book now and find out more. I hadn’t thought of that, and just assumed they would find my number if they needed it.  Then I created a user name @bbabchishin which can be searched and found outside of Facebook.

Once you are up and running, you can modify everything; what you post, when, who can post (these are known as administrators). You can add a Facebook like button on your website, there is a tool to help with that.

As we go along, the one thing the instructor mentioned and I blew a sigh of relief. Some of this could be beyond my skill set, and I might have to enlist the help of a tech savvy friend. No kidding.

So let’s start posting. What will you post, what will you say, what do you want to happen? We do now know that, organic posts no longer get the results they use too, and it is quite likely you will have to invest in some form of advertising. The ads are designed for success, you pick location, demographic, likes, and dislikes. You find your audience, and you provide them with valuable content about your business.

I decided to give it a try. Facebook suggested that, if I spent $5.00 a day, they predicted my page would get anywhere from 1-5 likes. I bit the bullet and bought 4 days, 20 dollars. Worst case scenario I get 4 likes, best 20, the cost, 20 bucks. In my defence, I wanted to use this information in this blog and I thought of it on Wednesday, November 8, and the blog is due Sunday, so yeah, 4 days was all I had, honest I wasn’t being cheap. The results will be featured at the end of this blog.

Rich content is king. When you post, make sure it is right, it looks good, and does what is intended. You can then use the tools on Facebook to target the right people; age, gender, location. Hashtags help with search ability. I mentioned the hashtags tool in my Instagram blog, so you might want to check that out.

Facebook allows you to create photo albums, a photo carousel will scroll images from a link you provide and you can create your own slide show. These are interesting ways to present your content. Personally, I still prefer the Ripl app I recently downloaded.

Instagram8

(Hired Gun Productions/RIPL, 2017)

If you have a favorite post you can pin it, so it always appears first on your page, otherwise it is sorted by date.

Whether you’re posting content, having an event, or sharing information, you can boost the reach of your endeavors with Facebook ads. You manage it all through Facebook’s Ads Manager, which also looks after advertising on Instagram.

Depending on your business type you can set up to receive rating and reviews.  Social Listening is important here. You need to be prepared to respond to questions and critiques, as well as say thanks to praise. Facebook is a social community. You have transparent communication; everyone can hear what is being said. Unfortunately, with all this transparency, you have to be on the lookout for trolls. Know that you can delete comments, and some can be reported to Facebook as abusive.

As you delve more and more into Ads on Facebook, you will be working in Ad’s Manager. There are three levels to Facebook’s ad structure;

-Campaigns

-Ad Sets

-Ads

The Campaign is where you determine your objective. There should be only one objective per campaign. When you determine the ads to run or ad sets you also decide the audience, placement, budget and schedule. The ads are just that, text and media.

At any time, you can click on Insights at the top of your page, and be taken to the Insight Dashboard.

facebook3

(Ben Babchishinb/Facebook)

You get a snapshot of the past 7 days. You can see likes, reach, page views, and the action that was taken on the page. You will see how different posts worked compared to others. They will even show the differences between your organic posts and the paid ones. Breaking it down further, analytics tells you the location of the person, age and device they were using. You really get a sense of what works and what doesn’t, and where you should put your ad money.

What is really nice is that, you can export all these insights onto a spread sheet. This can then be used with clients, at meetings or for your records.

There is also a message button on your page. Anyone can email you. Once you get the email, there are tools to categorize and prioritize them. It can really give you a leg up in customer relations, when you can find all interactions with a particular individual, in one place.  There is a lot more about messages that is above my head, but you can check out Facebook Fundamentals for that stuff. Don’t be afraid to search out help on Facebook, they have all the info you will need, right there.

And lastly, like your personal page, you will receive notifications, which is just a list of everything going on. If you are still waffling on whether or not you should advertise on Facebook, just note; I Googled Facebook ad revenues and found that they made a bit over 8 billion dollars, during the last quarter for 2016. That number tells me that people are successful with their Facebook ads; otherwise this number wouldn’t be so high.

Now my experiment, 5.00 a day, 4 days, Noon, November 8-Noon, November 12, and the results are… (Drum Roll).

facebook4

(Ben Babchishinb/Facebook)

They said in 4 days I would get anywhere from 4-20 likes. Small numbers, but with just a little effort I got 25 likes, way more than predicted.

On a personal note, I have taken Facebook Pages even further. I create a page for every film I am working on. That way the film becomes its own business. I am creating an audience for it, before I have begun. One of the films I am working on is a documentary titled, “Shawn Bernard-The Road to Redemption!” It’s a tragic story, so feel free to like the page. Feel free to watch the short DEMO we created for the project

(Babchishin, 2016)

My journey into Facebook isn’t over, next week is “Social Media Marketing: Facebook and Twitter.”

 

Till next week!

 

 

 

 

Adams, M. (2016, 8 3). Facebook for business. Retrieved 2017, from Lynda.com: http://www.Lynda.com

Babchishin, B. (Director). (2016). “Shawn Bernard-The Road to Redemption” [Motion Picture].

Ben Babchishinb/Facebook. (n.d.). Hired Gun . Retrieved 2017, from Facebook: https://www.facebook.com/pages/?category=your_pages

Hired Gun Productions/RIPL. (2017, 11 2). Hired Gun is… Edmonton, AB, Canada.

 

“A Picture is worth a thousand words AKA Adventures in Social Media Marketing!”

Instagram1

 

(Kodak Instamatic X-15, 1970)

I remember as a kid, my folks bought me one of these for my birthday. It was the latest in technology. The flash cube rotated and you got four flashes from it. Totally styling and real cheap, it was the perfect camera.

I would shoot a roll of film, get them printed and display my work.

instagram2

(Horace Kepart, Hunter Library Special Collections)

I am sure you figured it out, this week’s lesson is “Instagram for Business!” (Alexander, 2016)

Instagram is a digital photo album and  quite amazing. The numbers are staggering; 500 million monthly active users, 95 million photos uploaded every DAY! And, 4.2 billion photo likes every 24 hours.  Yeah, perhaps there are some business opportunities here.

You and your business, have an opportunity to share rich media, high quality photos and video (60 seconds max) that show off your product, service or applications. There are so many things you can do.

Once again Keywords are important, because they are all searchable. This means write with purpose. Another way to find, or be found, is with hashtags. Instagram provides a page that lists the top hashtags, so go in and look for ones that match your business or product.

To setup you will need a business page on Facebook. In case you didn’t know, Facebook owns Instagram, and there is a fair bit of cross promotion. It is quite intuitive, but be sure and fill out everything on your profile, and start posting content.

Before you begin, the suggestion is to search companies you think might be doing a good job, and study what they do. Our instructor took us into Levis’ Instagram account and it looked fabulous. Great picture of people doing fun and exciting things, while wearing Levi’s.  It made me want to run out and buy a pair! Okay, maybe when it stops snowing.

When posting pictures, think outside of the box for some of them. Let’s use the example of a plumber. Images of a plumber aren’t always something you want to see.

instagram3

(Lamb)

But what about the end result? The plumbing crisis is over, and the family can once again enjoy clean, refreshing tap water.

Instagram4

(Tara Moore, Taxi, Getty Images, 2017)

A big part of Hired Gun’s (my company) work load is safety videos. I could post stills of safe work sites.

instagram5

(Babchishin, 2015)

As you decide how you want to approach Instagram, the suggestion was to brainstorm content ideas. Make a list of products and services and then the different ways your product and services can be used. The example we saw was for Chobani Yogurt. What they did was not only present their yogurt, but also the different things you can create with their yogurt. They even went so far as to provide recipes.

An idea I really liked, was to ask your customers to post photos of themselves using your product. Talk about being able to engage.

You should create a schedule for posts and stick to it. If you decide to post every Tuesday and Thursday, then that is what you have to do. By doing this, you increase user engagement. Your followers know when to expect new content, and they will look for it. It will be easier for you to plan and also consider themes. TBT (throwback Thursday) is big, maybe inspirational Monday, creative Tuesday, What it’s only Wednesday, Thursday not sure I can make it, and weee Friday!  You may want to come up with your own.

Theme days have proven to increase user engagement. This is starting to sound like a lot of work, but not to worry; there is an app for that. It is called ScheduGram, and it allows you to schedule all your posts and carry them out without you. You can set it up in a couple of hours, once a week, easy breezy!

So you have a plan, you have a theme, you are ready for the next phase, the exciting one, the phase we have all been waiting for…UPLOAD!  Time to start posting pictures or video. I am, at best, a mediocre photographer, but Instagram has the tools to help you with that. I just downloaded an app they recommend called Layout. It helps group pics together in collages.

I have gone kind of nutty with it. It is fun.

instagram6

(Ben Babchishin/Layout, 2017)

Whatever you do, there are tools to help maximize the impact. Once the photo is set, give it a caption and some context. The images above were taken while we filmed a music video for the woman on the right, Dale Ladouceur. You should tag the people in the shots, with the hope they will like, comment and/or share, which helps you reach more people. As comments come in, interact with people. It is all about Social Listening!”.

You can also upload video, but they have to be less than 60 seconds. I found another app that I really like called RIPL.  It allows you to edit together 8 stills of your choosing, add music and a sell banner that slides across. I would like to share what I created with you, but I am in the trial phase and can only upload to Facebook, twitter and Instagram. So I can’t put it into my blog until I upgrade from free to pay. There are so many apps out there, I really take my time before purchasing. If you are interested follow me on Instagram.

Instagram8

(RIPL/Ben Babchishin/Instagram, 2017)

You can modify easily, block inappropriate comments and add social media platforms and Hashtags.  Remember TopHashTags, it’s a good place to start.

You should also consider re-posting other people’s images, especially if you can add your own context to it. The easiest is to take a screen grab, but there are apps such as Insta Re-post for Instagram and Re-post for Instagram.  Make sure you credit the owner of the pic.

The analytics are easy to access and to the point. At the bottom of your post is a caption that states “View Insights.” You click on that and you see the number of likes, comments, impressions, reach, engagement and who has saved the image. It is an easy way to gauge success of each post.

Make sure you follow the Instagram Blog for business purposes. You will find case studies and tips for business using Instagram.  You can also buy ads that will place your posts on the walls of people that don’t follow you.  You can run campaigns on both Facebook and Instagram. You will have to use the Facebook Ad Manager and you need to have a Facebook Business Account. I will talk more of this in future blogs when we start delving into the world of Facebook.

Instagram will walk you through how to embed your posts on your website and add an Instagram badge.  And don’t forget to follow Instagram for business on Instagram. It is very visual and stimulating.

That’s it for now, got to run, I need to go out and get way more photos if I am ever going to keep up!

Next lesson is a big one, “Facebook for Business!”.

Till next week!

 

 

 

 

Alexander, A. (2016, 11 03). Instagram for Business. Retrieved 2017, from Lynda.com: http://www.lynda.com

Babchishin, B. (2015). Safety Hat. Fort McMurray.

Ben Babchishin/Layout. (2017). Music Video Collage.

Horace Kepart, Hunter Library Special Collections. (n.d.). Photo Album. Cullowhe, NC, USA.

Kodak Instamatic X-15. (1970).

Lamb, B. (n.d.). Plumbers buttcrack.

RIPL/Ben Babchishin/Instagram. (2017). Hireed Gun Promo.

Tara Moore, Taxi, Getty Images. (2017).

 

 

 

 

 

 

 

 

 

 

“link-age: the action of linking or the state of being linked,” AKA Adventures in Social Media Marketing!

LinkedIn1

(Babchishin, 2009)

Guess what this week’s topic was?  Yup, we explored LinkedIn. I have been on LinkedIn since 2009.  I’ve used  almost all social media platforms at one time or another,  I have just never used any of them well.

The actual title of this lesson is, “LinkedIn Profiles for Social Business Success!”(Verdonck, 2017)

I have known for a while, that LinkedIn is widely thought of as a B2B (Business to Business) platform. I have realized that this is probably the best social site for me and my business.

Things to remember when setting up your LinkedIn page are:

-Quantity of connections. It’s true, the more the merrier.

-Quality of connections. Unless the connection is directly related to what you do they might not be the right choice as a connection.

-Participation, you get what you put in. We have heard this before; Social Media Marketing is a two way conversation.

Alright, let’s build it. An interesting fact is that 90% of LinkedIn visitors only go to sites with a picture. This is a tough one for me, the pic needs to be professional and ooze authority. I get that, but I also need to represent my artistic side, it is how I define myself. So with that said, I need your help in deciding which photo I should use for my LinkedIn profile. Below are 3, let me know which one you think would work.

  1. Image may contain: 1 person, beard, eyeglasses and closeup

 

2.  Image may contain: 1 person, eyeglasses and beard

3. Image may contain: 1 person

Next up is the headline. It is important to remember that everything on your LinkedIn profile is searchable. So what does that mean? Yup, your right, you need to make sure you are using the right Keywords.  First up, you need to tell them who you are and what you do. Do some corporate branding or list accomplishments like perhaps you have written a book. And add something personal. Our instructor uses “Chocoholic” and he says “You will be surprised by how often that one starts a conversation.” (Verdonck, 2017)

So in a nutshell:

-Why you.

-Explain what you do.

-Share what you can do for them.

-Use something personal, perhaps thought provoking or a conversation starter. Soon as you have something in common with your connection, the relationship grows. I am still working on mine. For the personal element I thought of “Music Lover-I will judge you by what you listen to!”  Maybe that is a bit harsh?

It is important you fill out every aspect of the LinkedIn Profile. Where are you located, what industry are you in, how do they contact you; email, telephone, DM. Include social media info. Add awards, certifications, or any patents you have. Include projects and list the relevant members of these projects. Talk about any courses you might have taken, volunteer work and populate your sight with rich media. Perhaps you write an article, this gets you noticed. Include photos and video that further your story.  Remember if you share from someone else, make sure to add your own context.  Once you are in your profile the options are everywhere.

I took the opportunity to share a video I did for the Neurosurgery Kids Fund. It was a fund raiser, and I have doctors, nurses and sick kids doing a flash mob/Lip Sync. It was so endearing it opened everybody up to the cause. I am also proud to say, it was such a feel good piece it ended up on Ellen DeGeneres YouTube channel.

https://vimeo.com/109174008

 

(Babchishin, Ben Babchishin)

Next are the final two elements, perhaps the most important parts of the LinkedIn profile. Our instructor asked “What is the element that people screw up, the most?” It’s the summary. You have 2000 characters and need to make them count. You start with your corporate plan and company overview. Be specific about what you do but leave out the details that will come in the experience segment. Explain what you want people to do and tell them what you don’t do.

I am struggling with this because I really like my summary and don’t want to change it. It is a problem with writers; we fall in love with our own words.

 

 

LnkedIn2

(Babchishin, 2009)

I know, I know, I will revise; it doesn’t reflect anything I have been talking about.  It has been  quite an eye opener; I have been on LinkedIn for a long time but hadn’t maximized its power. As I move forward in my social media journey, I will definitely come back and tell you all about what has worked for me and what hasn’t.

The other really crucial part of your profile is your resume.  Your resume should include one or two paragraphs about your company, explain what you do, and why people should get in touch with you. Share your responsibility and your achievements. Talk about your results. Remember Keywords.

We are winding down, but there are a few more things to mention. Everything is about you becoming an expert, a credible source that people want to connect with and who they trust. You might want to consider offering free tips. You can do this in an article. We talked about media rich content. Your articles could be about your area of expertise. Concentrate on your title, use specifics and be concise; you only have 300-500 words. If it is impressive, LinkedIn will share it. Oh and remember, be conversational.

Bert Verdonck the instructor really likes discussion groups; he calls them “the heat of engagement!” (Verdonck, 2017) They become opportunities to answer questions, and build connections.

I started this lesson just a few days ago, and I am surprised by the amount of tweaks I have done to my profile. I added classes, experience, projects, location, contact info and I am still working on my summary and resume.

As I have said before, it is always important to get feedback, so please let me know what you think of this week’s blog and comment on my LinkedIn profile. Feel free to connect.

Next up is “Instagram for Business.” I enjoy Instagram but don’t have a clue how to make it work.

instagram

Till next Week!

 

 

 

Babchishin, B. (n.d.). Ben Babchishin. Retrieved from Vimeo: https://vimeo.com/home/myvideos/page:1/sort:date/format:video

Babchishin, B. (2009). Ben Babchishin. Retrieved 2017, from LinkedIn: https://www.linkedin.com/in/ben-babchishin-dgc-27334815/

Verdonck, B. (2017, 01 30). Linkedin Profiles for Social Business success. Retrieved 10 26, 2017, from Lynda.com: https://www.lynda.com/LinkedIn-tutorials/LinkedIn-Profiles-Social-Business-Success/512777-2.html

 

The New Boob Tube AKA Adventures in Social Media Marketing.

The adventure continues. This week I was able to learn more about my favorite platform. YouTube is considered the second largest search engine online, next to Google. I have wasted many an hour on YouTube as one video leads to another.

“Top 5 Tips for your YouTube Channel!”  (Alexander, 2014)

Ultimately you create a YouTube channel for 3 purposes.

  • Share Content.
  • Build a Community.
  • Make Money.

I’ve had a YouTube channel for a long time. It is where all my digital video goes. I have described it as a portal to the work of Hired Gun Productions.

BenyouTube
(Babchishin)

A lot of what was discussed I already knew, but there was a few good ideas. For example, it was suggested that you play around with keywords, using different descriptions on YouTube than on your website. I thought that was interesting. And I now know a lot about Keywords! I also found out about a new keyword tool, Wordstream. Search Engine Optimization (SEO) is also  important and YouTube is the only search engine that still recognizes metadata, so your tags are crucial for success.

Something I had never considered was linking common videos, so one leads into another. Then there is more opportunity for the viewer to continue watching and because of this, there is a better chance that they will return. Makes sense, so, I made a playlist for my “Father Time Series.” If you chose to watch, please note  the series contains adult themes and language.

Bensplaylist

(Babchishin)

Another suggestion is that you use an intro video. All I have is a demo. This will have to do right now till I can create something that describes who I am and what I do. Once again, be forewarned the demo contains adult themes and language.

(Babchishin, Ben Babchishin)

Finally, it was suggested that you subscribe to other YouTube channels, perhaps a competitor and watch for innovation. There is always something you can learn from others.

Short and sweet this week, next week will be a bit more intense as we move through the inner workings of LinkedIn.

Till next week!

 

Bibliography

Alexander, A. (2014, 10 7). Top 5 tips for YouTube Channel. Retrieved 2017, from Lynda: http://www.lynda.com

Babchishin, B. (n.d.). Ben Babchishin. Retrieved October 20, 2017, from YouTube: https://youtu.be/6jjdWMcqu2g

Babchishin, B. (n.d.). Ben’s YouTube Channel. Retrieved from YouTube: https://www.youtube.com/channel/UCBD4dNtuSF2x2YanK7DOkVw?view_as=subscriber

Babchishin, B. (2017, October 20). Hired Gun Productions is.. Edmonton, Alberta, Canada: Ripl.

 

 

 

 

What? Can you say that again? Sorry! I wasn’t listening. AKA Adventures in Social Media Marketing!

Sssh! Quiet! Can you hear that? The silence is deafening. The silence can also be detrimental to your business. Most businesses have a marketing plan that defines the demographic and creates marketing solutions.

When you approach the digital realm you have to make sure that your conventional blinders are off, otherwise you might not hear the noise and that could be damaging to sales and your company.

I keep referring back to one statement in “Groundswell,” that has been an epiphany for me. It is also in my opinion the most important reason for social listening, “your brand is what your customers say it is!”

(Bernoff, 2011)

Image result for mind blown cartoon

(LukeSkyz23)

Social Listening is research, monitoring, and conversations with the media, influencers, customers, your employees and the competition.  It is a form of business intelligence.

One of the easiest ways to engage in social listening is twitter; you can search for all sorts of information, look for #hashtags #keywords #conversations, all relevant to your company. You may even want to check in with your competition.

Image result for spy wiretapping cartoon

(Henry)

You can also search hash tags, keywords, conversations, all types of things relating to your company and industry on Facebook, Instagram and LinkedIn.

Interact with customers in a meaning full way. React to suggestions, ask for advice, don’t be afraid of mistakes, you can learn from mistakes. And know that if you take a customer’s concern and offer solutions, not only have you solved a problem, chances are you have gained a lifelong customer who will spread your word. You know “Word of Mouth on Steroids!”

(Maxwell, 2016)

It’s important to think outside of the box. Search out failures in your industry and find out what is considered a failure by your customers. Don’t forget to study the way they speak, their language becomes keywords and phrases which can then be applied to an “AdWords campaign” (https://wordpress.com/posts/benbabchishin.wordpress.com, 2017)

The different forms of searching you can do are endless. 93% of online activity starts with a search, so type in some of your keywords and see what auto suggestions appear in the pop down. Once you start looking for places to listen you will see them everywhere, make sure you take of advantage of this and engage in conversation with your customers.

Social listening can be made even easier with an APP. Google has “Google Trends” and there are things like “DUCKDUCKGO,” or TalkWalker.com, just Google social listening apps,

 

(Google)

The best part, all this social listening can be handled through Hootsuite!

Social listening will be the start of my social media marketing plan. It seems so common sense. Find out what your customer wants and give it to them, what could be easier?  The only catch is that once you start, you can never stop. A bit like the Hotel California!

 

(Eagles)

Some of you will get this reference, some not. If you don’t, you’re too young! It’s also a great segue to next week’s lesson, “Top 5 Tips for YouTube Channels.”

Till next week!

 

 

Bibliography

Bernoff, C. L. (2011). Groundswell. Boston: Harvard Business School Publishing.

Eagles, T. (n.d.). Chili World. Retrieved from YouTube: https://www.youtube.com/watch?v=EqPtz5qN7HM

Google. (n.d.). Google Trends. Retrieved from https://trends.google.com/trends/explore

Henry, d. M. Spies. ESL Resources.

https://wordpress.com/posts/benbabchishin.wordpress.com. (2017, October). Retrieved from https://wordpress.com/posts/benbabchishin.wordpress.com

LukeSkyz23. Mind Blown. DeviantArt.

Maxwell, M. (2016, August 8th). Lynda.com. Retrieved October 2017

 

 

Orwellian Ideas for the Digital Age, AKA Adventures in Social Media Marketing.

 

This week’s lesson was titled “Google AdWords Essentials!”  It was insightful, revealing and mind-blowing. It was also frightening. It is incredibly precise, and an extremely effective marketing tool for the digital age. (Batesole, 2015)

Google AdWords is Google’s online advertising platform and everything we learned was to maximize marketing efforts.

The term most common with AdWords, is “Pay per Click!” and it basically means if someone does a Google search, clicks on your ad, you pay for it. Simple concept, or is it?

Getting started is relatively easy; you just enter “Google AdWords” in Google.

Image result for adwords

(AdWords)

The rest is quite intuitive. Just follow the steps.  AdWords consists of 5 tiers.

  • Account
  • Campaigns
  • Ad groups
  • Keywords
  • Ads

First you set your account, your domain. Then campaigns, you will have multiple campaigns. You make decisions at this stage, what you want to accomplish, how much you want to spend. At this point you need to have developed a plan consisting of 4 elements: the objective, the motivation, the effort and the Key Performance indicator or KPI.

You will also have multiple ad groups. This is how you find what is working and what isn’t.

Keywords are essential. When your customer needs something and they decide to Google it, you need to know the words they will use so you can incorporate that in your ad, and ensure your ad appears when your customer is in the right mindset.

It is suggested that the whole process will take 3 months to perfect. The 1st month is needed so you can examine the data and determine what worked, what didn’t and tweak from there. The 2nd month a little more of the same, the 3rd month, your AdWords marketing plan should be working at its peak. You need to go back regularly and check what is still working and what isn’t, because it is always changing. It’s important you understand your ROI, (return on investment), so that your expectations are appropriate.  ROI is so important there is an entire lesson dedicated to it later in the course.

Google does make it easy. If you know what you’re doing, you will have great results and if you don’t that’s okay as well, Google has a number of tools to help you with your campaign, Ad groups and Keywords.

Once you have gone through the process of setting up your account, you will notice you have created a dashboard. This is where all the information you need about your campaigns will be at your fingertips.

 Image result for AdWords

(AdWords)

You are also going to want to link your Adware account to Google Analytics. By doing this, your data is as complete as it gets. It analyzes everything about your campaigns. The tool tab on your dashboard will help you set this up, as well as giving you access to other valuable aids.

Image result for adwords

(AdWords)

There is a lot involved in creating your AdWords marketing plan. If you just don’t have the time, you can use AdWords Express, a tool that will do it all for you. Avoid this if you can, because you are the best at picking the right keywords.

Keywords are the language of your customer. You discover this by listening.  Our next class “Social Listening for Marketers,” will hopefully teach me how to do this. The example they used makes it clear. Someone is looking for another vehicle, and different keywords got a different amount of hits.

Pre-Owned Vehicles -1000 hits

Used Cars-6000 hits

It reinforces the need to use the conversational voice online. It also helps to be specific and you should organize by teams. The example they used is; don’t sell boots, but rather, sell safety boots, snow boots, and rain boots.  You need to give the product your selling context.

You should use the Keyword planner. It is a workshop to help create a strong list of effective keywords. The detail in this process is so precise, I am not sure I will completely understand it, until I start using AdWords myself.

There are 5 keyword options: Broad Match, Broad Match Modifier, Phrase Match, Exact Match and Negative Match.

With Broad Match you hit the most people, but they might not be a customer. You need to remember, every time the person clicks your ad, customer or not, you pay, thus Pay for Click!

Broad Match Modifiers allow you to better target your customer with specifics. Phrase match requires the search to use the exact order of your key words. Exact match is self-explanatory and Negative Match can filter our irrelevant traffic. The tools available seem endless; the data is huge and again precise. Everything is designed for success.

When you get to the actual writing of the ad you are allowed 2 headlines, a web address, and a description, let them know what they will find on your website.

There are 6 good tips for creating ads:

  • Highlight your Unique Selling Position (USP); what makes you stand out from your competitors?
  • Have a call to action; they need to know what to do.
  • Use sale terms; today only, discounts, and 25% off.
  • Match ads to keywords.
  • Match ads to landing pages. If your ad talks about a 25% discount on hotel rooms, when your customer clicks on the link he should be on the page for the 25% discount, not the home page of your website.
  • Experiment with different ads using different keywords and phrases. Google will rotate them and then provide data on which one performed better.

There is so much to share in just one blog on that, I won’t even try. The only true way of learning all of this, is by doing it. Because once you have done a campaign, you will appreciate how powerful a tool “Google AdWords,” is!

While watching the film for this lesson, I had a frightening observation, If Google, Facebook and YouTube got together they would own us! They may already?

On that bright note I will leave you. Next week is another exciting lesson called “Social Listening for Marketers.”

Please feel free to leave your comments.

 

 

Adwords, G. (n.d.). Google AdWords. Retrieved from Google.

Batesole, B. (2015, June 20). Lynda.com. Retrieved 2017